Recently, I was asked “What is your top tip for being successful in an online business?”
My answer - Build a strong relationship with your audience.
Your business can’t grow without bringing a community into the mix.
And you can do this by setting a strong foundation of trust and a relationship with your audience members, whether that’s someone who's just joined your course, your training, or a coaching session with you.
“How do you do that?” I hear you ask. Well, here are my top 3 steps!
Step 1 - Always remember to smile.
Smile in your training videos, in your photographs, in your calls!
I'm naturally a smiley person. I mean, my family used to call me ‘Cheshire Cat’ because I was all full of teeth - but don’t worry if it doesn’t come naturally to you. The trick is to practice, particularly when you’re creating content. It might feel a little awkward at first, particularly if you're getting used to...
Succeeding in your online business comes down to more than just knowledge and a brilliant website. Your business can’t grow without bringing a community into the mix, without growing a following, a client base, an audience.
Thankfully, you’ll be pleased to hear that audience growth is actually pretty straightforward. It’s all about setting a strong foundation of trust, and creating a relationship with your audience members. Just as you would with a friend, or even a partner, it’s about serving their needs, exceeding their expectations, and giving them a reason to stick around.
So, how can you build trust, and develop a relationship with people who you may never meet?
Here are my 5 simple steps to growing a strong audience, that you can implement today, to start exceeding their expectations:
Tip 1 - Make a difference, for free.
Impact your audience at the very start of their journey and you will reap the rewards.
Don’t worry, I'm not going...
Looking for some tips on how to add momentum into your online product launch?
Perhaps you’re reaching the end of your launch period and you haven’t got quite as many members as you would like, or maybe you are just a few members away from your goal!
Here are my top 3 tips for injecting momentum into your product launch:
Tip Number One - A well positioned ‘Cart Close Bonus’ can do wonders.
A cart close bonus should be announced on the very last day of open cart. This will be gifted to anyone who is already a member and is a great opportunity to nudge your audience over the edge in favour of being a member.
Extra tip here: when you’re looking into creating this bonus, have a couple of conversations with existing members, those who've already completed checkout and ask them; “What would you find incredibly valuable right now? If I could create anything to enhance your experience and really make your day, what would that look like?” There...
Considering a move to Kajabi from WordPress?
Five years ago, I started my website career by building websites on WordPress and I loved it. But it wasn't until my clients became course creators that I found WordPress to have some challenges - this is when I discovered Kajabi.
Now, I’m aware that it's a really personal decision to move platforms, and perhaps Kajabi isn't the best route for everyone, so I wanted to cover some different factors to consider in your decision-making.
Is moving from WordPress to Kajabi the right move for you? Here are my top 3 considerations...
1 - Search Engine Optimisation (SEO)
If you've been on WordPress for a really long time, and you've blogged and produced content, it's likely that you would have built up domain authority. Put simply for the SEO newbies, this means that Google has rewarded your efforts by placing you in the search results. It is a lot more complex than this, but essentially, when someone searches for a...
"People don't buy what you do; they buy why you do it and what you do simply proves what you believe." Wise words from Simon Sinek.
This is such a big stepping stone when venturing online. Way bigger that you realise even as you ponder this in this moment.
Your 'why' is the magic sprinkling to everything you do as an online creator.
When you can't shake the urge that you are meant to share your knowledge in a bigger way. When you take that first step, fuelled by something powerful.
I have watched as online product after online product is created from the #1 desire to get rich and put money in the back pocket. Yes, money may arrive through this approach BUT in no way Jose the same what that it does when you connect with your why.