Considering a move to Kajabi from WordPress?
Five years ago, I started my website career by building websites on WordPress and I loved it. But it wasn't until my clients became course creators that I found WordPress to have some challenges - this is when I discovered Kajabi.
Now, I’m aware that it's a really personal decision to move platforms, and perhaps Kajabi isn't the best route for everyone, so I wanted to cover some different factors to consider in your decision-making.
Is moving from WordPress to Kajabi the right move for you? Here are my top 3 considerations...
1 - Search Engine Optimisation (SEO)
If you've been on WordPress for a really long time, and you've blogged and produced content, it's likely that you would have built up domain authority. Put simply for the SEO newbies, this means that Google has rewarded your efforts by placing you in the search results. It is a lot more complex than this, but essentially, when someone searches for a solution to a problem that you solve on your website, you show up in the results.
If you change from WordPress to Kajabi, and you don't manage that transition carefully, it can mean you can go into something called ‘The Google Sandbox’ - this means that you’ll be starting your SEO weight from scratch again. Whilst there are some things you can do to protect yourself from entering the dreaded sandbox (for example, keeping your website URLs the same) this is something to consider in your decision-making. Ask yourself; “Is it worth the risk? Am I gaining enough?”
I had a conversation with a client last week who has two websites, both on WordPress. After looking into her sites, my verdict was to only move one of them over to Kajabi in order to limit the impact to her SEO credibility.
2 - Convenience
Kajabi is an ‘everything under one roof solution’, this is a huge selling point. With WordPress, it is often a case of hooking different plugins and programmes in to get the functionality you need and then testing to make sure those communications work - which isn’t ideal, particularly as you sometimes have to pay extra for each plugin. With WordPress I ended up feeling like I was putting band-aids on website builds and I couldn't say to my clients with utmost confidence that they could grow with that platform. This is why having ‘everything under one roof’ with Kajabi is a massive selling point. Take some time to think about whether this would be important to you too.
And before you start to say “Ali, what if Kajabi servers go down? That means that everything you host within kajabi is inaccessible for however long the servers are down.” To put your mind at ease, for the three years that I've been with Kajabi, I haven't encountered anything more than a blip here and there.
3 - Pricing
Pricing is another point to consider when moving. Kajabi can seem more expensive than WordPress at a glance, but once you look into the extra services you need to add onto WordPress, the prices are pretty competitive.
WordPress works out at approximately $250 a year. If you add teachable, that’s another $1,000 a year and you’ll also need an email client, ConvertKit for example, at $960 dollars a year. Already, that’s adding up to $2,110 dollars a year. With Kajabi you will be looking at spending around $1900 a year, for everything.
Your experience with WordPress might not include those extras so I recommend sitting down and tallying up the different figures for your unique situation.
Don't be afraid of exploring the option of Kajabi - you've got access to a healthy trial period. Click here to get a free Kajabi trial
For me, choosing Kajabi was an amazing decision. It doesn't have all the ‘bells and whistles’ features, but Kajabi does have everything you need to create a successful online business. I work with it both myself and through my clients. It's a personal decision though and one only you should make.
Have a question? Use the comments below and if I can help, I absolutely will!